Created and executed an award-winning multi-year campaign designed to encourage startups to locate at Inc@8000, a technology incubator. The campaign included a marketing plan; design, development and content for a incubator website; design, development and 150+ blog posts annually; and press kits and media relations. In less than one year, the incubator reached full occupancy with a wait list for space, exceeding its goal by 24 months. Awarded the Silver Anvil Award for “Best Integrated Campaign” by the Public Relations Society of America, Columbus Section, in 2012.
(images: Innovate New Albany blog and the small business brochure.)