Smart Ride

Smart Ride

Development and execution of a comprehensive marketing campaign to launch SmartRide New Albany, a collaborative venture between Columbus Ohio Transit Authority (COTA) and the City of New Albany to encourage bus ridership among employees within the New Albany Business Park. The campaign included brand and identity development, brochure, posters, e-blasts and an employer toolkit with digital assets that could be placed on websites, including home page touts linking to more information and an e-blast series.

(images: web page, series of 3 e-blasts, web page touts, brochure, poster)

Pentella_Website-04