We build the strategy around your brand story.
Great brands succeed by conveying their value — with relevance, authenticity and clarity — to the right people when and where it matters most.
We are seasoned brand builders and passionate storytellers who know how to build the strategy around your brand story with ingenuity, convey it with creativity and deploy it through the right mix of marketing communications to gain attention, inspire action and build loyalty.
We leverage your brand assets.
We tap the expertise of a multidisciplinary team of brand strategists, writers, designers and digital experts to articulate your value proposition in ways that elevate and differentiate your brand. Our holistic approach to brand building results in compelling and relevant communications – the right message at the right time and place – to engage and motivate your target audience.
We help you exploit new opportunities.
We are nimble and strategic in anticipating and responding to new challenges and opportunities. We help your organization adapt to constantly changing market forces, whether it’s a new trend impacting your business, an unmet customer need or aggressive competition.
We expand your capabilities.
Pentella Unlimited can serve as your entire marketing staff or simply augment your current staff capabilities. We are collaborative team players that can work seamlessly with your team to turnkey entire initiatives, fill in when there is staff turnover or add fresh perspective to your efforts.
Market research and analysis, creative and communication audits, message mapping, workshop facilitation
Brand audits, brand workshops, brand platforms, brand development, deployment and management
Name, symbol, trademark, logotype and image development
Brochures, annual reports, magazines, posters, direct mail, new product, service or store toolkits
Websites, digital marketing programs, content creation, multimedia presentations
Community relations, media relations, employee relations
Product packaging, in-store displays, visual merchandising
Print, direct marketing, digital, broadcast, electronic and outdoor advertising
We are passionate, creative and experienced strategists and storytellers that know how to seize opportunities and selectively deploy the right resources to achieve desired results. We offer extensive marketing expertise in residential and commercial real estate, economic and community development, not-for-profits, professional associations, professional services and healthcare.
Cheryl Pentella, Principal
With experience in both corporate and agency environments, Cheryl Pentella excels at aligning business goals with the marketing planning process to allow organizations to leverage their assets and yield the best return on investment.
The former director of creative services at Big Red Rooster, vice president of marketing for a national point-of-purchase advertising company and principal of a public relations agency, she offers integrated marketing solutions for clients that elevate their brand’s value proposition by delivering the right messages at the right time and place to reach and influence consumers.
City of New Albany
Mid Ohio Regional Planning Commission
Short North Business Association
Franklinton Development Corporation
Urban Land Institute, Columbus
American Association of Medical Colleges
Carolinas Healthcare System
Heit Center for Healthy New Albany
The OSU Wexner Medical Center
The OSU James Cancer Center
New Albany Company
United Way of Central Ohio
New Albany Foundation
The Ohio State University
Champion for Children
I Know I Can
Piada Italian Street Food
Dick’s Sporting Goods
“Cheryl Pentella is a valuable member of our core economic development team. The creative product is smart, impactful and differentiates us from other communities.”
—City of New Albany
• Respect your ideas, time and budget
• Earn your loyalty and trust every day, not just to win your business
• Produce work to achieve your goals, not to impress our colleagues
• Measure our success by the clients we keep, not the money we make
• Balance our creativity with purposeful planning that achieves goals
• Challenge the status quo to deliver smarter, more innovative solutions
845 North High Street
Columbus, Ohio 43215